Mechaphiles and Objectum Sexuality in “Strange Love: My Car is My Lover”

“My Car is My Lover”, part of the BBC documentary series Strange Love (the same series responsible for the objectum sexuality documentary, “Married to the Eiffel Tower”), takes a look at “mechaphilia.” The film describes mechaphiles as people who are sexually and romantically attracted to vehicles, not exclusive to cars (references to trucks, planes, and helicopters). The […]

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Semiotics and Thai Life Insurance

The 2014 TVC Thai Life Insurance commercial, “Unsung Hero,” which the top YouTube comment summarizes in the sentence, “Who’s cutting onions?! :”)” follows a nameless, everyman (in that the ad wants the viewer to see themselves in him) as he spends his days helping elderly women, a homeless mother and daughter, a dog, and a […]

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Performing Disidentifications in Alexis Lothian’s “Queer Geek Methodologies”

Assistant Professor of Women’s Studies (at the University of Maryland, College Park), Alexis Lothian’s recent talk at the University of Michigan, “Queer Geek Methodologies: Social Justice Fandom as a Transformative Digital Humanities,” highlights several aspects of the non-normative modes of discourse found in internet fandom, such as the mixture of creative, artistic expression with legitimate television theory, that […]

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Semiotics, Semantics and Pepsi

In Sandoval’s chapter on Semiotics, they aim to focus on a deconstruction of language and how things are presented in order to see and understand all elements of some form of conveying a message. In Semiotics, a sign is broken down often in to two main parts. The signifier and the signified. The signifier represents […]

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Semiotics and Mother’s Day

Back in 2014, this commercial was aired in lieu of Mother’s Day. The concept for the ad was to hold fake interviews for participants, asking them if they were capable of completing certain tasks that were seemingly impossible, ie having 24 hour work days with no breaks, and then eventually revealing to them that they […]

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Dancing with Chaz Bono

Dancing with the Stars is a popular reality dance competition television series on ABC that consists of a celebrity paired with a professional dancer. In Season 13, Chaz Bono was featured on the show. Chaz is the son of American entertainers Sonny Bono and Cher, and came out as a transgender man on his own […]

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Dodge Charger “Man’s Last Stand” Commercial Viewed Alongside Sandoval’s Piece on Semiotics

A 2010 Dodge Charger commercial entitled “Man’s Last Stand” has a group of men reciting a list of certain things they will do in exchange for being allowed to drive a Dodge Charger.  The Dodge commercial is a relevant example of media for analysis alongside Sandoval’s piece discussing semiotics.  During the first 45 seconds of […]

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Semiotics and AXE’s “Find your Magic”

After reading Sandoval’s chapter on semiotics, I searched for a commercial to put it into conversation with. One of the first companies that came to mind for me was AXE body spray. They’ve certainly had some interesting commercials, but the one that I stumbled upon actually surprised me in terms of the messages it seems […]

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