Semiotics and Oikos Yogurt Commercials

Yogurt commercials have a reputation of marketing their product to women for weight-loss and probiotic control, so seeing a Dannon Oikos yogurt commercial marketed toward men is a new change, although the commercial relies heavily on semiotics that make the yogurt seem more “masculine.” By using a football player as the spokesperson, instead of the […]

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Love, Fear, and Empathy

I found bell hooks’ “Value: Living by a Love Ethic” to be incredibly relevant to our current political context. In this piece, hooks claims that “Awakening to love can happen only as we let go of our obsession with power and domination.” Thus, by this statement, hooks sets up a dichotomy in which power is a […]

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Objectsexuality and Gestures

After watching (A)sexual and Married to the Eiffel Tower, I found myself questioning what it meant to be a member of the queer community. Because I was already aware of the struggles and erasure the asexual community experiences within the queer community, the ideas in (A)sexuality seemed to be easier for me to grasp compared […]

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Love is …

“Love is a variety of different feelings, states, and attitudes that ranges from interpersonal affection (“I love my mother”) to pleasure (“I loved that meal”). It can refer to an emotion of a strong attraction and personal attachment. Love can also be a virtue representing human kindness, compassion, and affection—”the unselfish loyal and benevolent concern for the good of another”. It may also describe compassionate and affectionate actions towards […]

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a/object-sexual

Both of the films (A)Sexual and Married to the Eiffel tower aim to bring to light two non-traditional (those people are less likely to have heard of) queer identities. Asexuality has become more accepted over time but the documentary itself seemed to focus on the roots of the community forming. Seeing how essentially one man […]

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Love and Lin-Manuel Miranda

In our discussion this past week about love and theories about love, I was immediately reminded of Lin-Manuel Miranda’s Tony acceptance speech from last year- “Love is love is love is love…”. The speech was very clearly politicized, as the Tony’s were right after the tragic events in Orlando. “Love is love” seemed to reflect specifically what […]

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Alexis Lothian and the Digital Culture of Millenials

Alexis’ Lothian talk on “Queer Geek methodologies: Social Justice Fandom as a Transformative Digital Humanities” was incredibly interesting and applicable to the discussions that we have been having in class.  I thought that Lothian did a great job of showing how queer theory is applicable to life, through the medium of digital platforms. Individuals also […]

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Problematizing hooks’s “love ethic”

In her writing on what she describes as a “love ethic,” bell hooks argues that if society adopted love as its base setting, if each individual understood her role within the larger collective conscience and responded to it by treating all people, both domestically and globally, with love, then a radical transformation would occur. hooks […]

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Semiotics in 84 Lumber’s Super Bowl Commercial

84 Lumber’s Super Bowl commercial tells the story of a Mexican mother and her daughter making the trip to the United States border and, ultimately, opening a large door in the wall at the border to gain entry into the country. As this journey plays out, we also get clips of a construction crew, working […]

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Love of Products

Considering unconventional expressions of love that are shown in advertisements made me think about the number of food commercials I see that are romantically or sexually charged. Though Sandoval encourages us to re-think how we perceive love, and asks us to imagine this experience existing outside of a romantic couple in a relationship, I wonder if she […]

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